Colo. Springs Tourism, the 'Lexus' of Golf Shoes Are Among Wins
DALLAS--Oklahoma City-based Ackerman McQueen has boosted billings nearly $5 million with the acquisition of four new accounts by its agency network.
The wins include the Colorado Springs (Colo.) Convention & Visitors Bureau tourism account, which the $165 million agency will add to a growing roster of travel and recreational business.
Also arriving at Ackerman is men's and women's golf shoemaker King Step of Southlake, Texas, and Solarc, a Tulsa, Okla., software supplier serving the petroleum and natural gas industries. A fourth account win at the Oklahoma City office was undisclosed at press time.
Ackerman's Colorado Springs site will house the estimated $1 million tourism account. Robert Howsam, AM senior vice president of client development, said Ackerman will initially promote Colorado Springs to major markets in Texas, which agency research shows is the city's main source of tourists. Along with print and collateral, the client intends to use television commercials that will break in February, said Howsam.
Ackerman won the tourism account in a review that included incumbent Praco Advertising of Colorado Springs.
King Step, working with its first agency, is a high-end client whose products have a $500-600 price range, said David Lipson, managing director of Ackerman's Dallas office.
Lipson said media plans are still being developed, but King Step is looking for a way to attract the CEO type of customer who can afford the shoes. "This is like a Lexus," he said of the pricey brand.
Lipson previously worked with King Step chief executive officer Brad Crawford, formerly with Ackerman client Leap Frog Interactive in San Francisco.
King Step duties will include broadcast and print advertising, media and interactive projects.
The Solarc account will involve business-to-business advertising, direct mail and trade show support, said account supervisor David Downing of AM's Tulsa office. Ackerman defeated Houston incumbent The Churchill Group in a review.