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NEW YORK Ace Ltd. has confirmed hiring Interpublic Group’s Hill, Holliday, Connors, Cosmopulos for creative and media chores following a review.
The ad budget was not disclosed, but sources said the company is likely to spend at least $5 million on mainly business-to-business print, outdoor and direct efforts this year.
Hill, Holliday’s office here succeeds Doremus in New York on the business. Doremus had defended, a client representative said, though she declined to say if any other agencies advanced to the final round.
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