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NEW YORK — Abstract Edge has managed to hold on to the Clairol Professional interactive account following Procter & Gamble’s acquisition of the brand from Bristol-Myers Squibb last November, the agency said Tuesday.
The New York-based interactive shop originally won the business in August 2001, but sources said Clairol’s entire CRM account was put in review early this year as a result of the purchase.
In retaining the account, Abstract Edge (responsible for Clairol’s http://www.thecreativestudio.com/) has landed a spot on a shrinking P&G interactive roster.
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