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CHICAGO Lincoln Financial Group continues to use Abraham Lincoln as a sage guide and mentor in a new television effort from Martin/Williams breaking Monday.
In the new spot, a likeness of Lincoln guides Philadelphia Eagles quarterback Donovan McNabb through his pre-season training regimen, spotting him during weight training and tossing bouncing rubber balls to quicken his reflexes. A voiceover suggests that Lincoln Financial can help people reach their goals. The spot continues the tagline, “Clear solutions in a complex world.”
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