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Recently merged search consultancy AAR/Bob Wolf Partners has hired a media veteran to help increase revenues from the continued stream of unbundled media reviews.
Jane Twyon has joined the group as a partner responsible for building the registry’s media expertise. Twyon will work closely with managing partners Bob Wolf, an ex-Chiat/Day executive, and Dan Pearlman. She will also work with managing partners Leslie Winthrop and Hasan Ramusevic.
“Jane has a keen understanding of the media area which, interestingly, has the most expenditures but less evaluation by advertisers,” said Wolf.
Twyon boasts 20 years of media experience, with stints as an executive media director at N.W.
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