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Saatchi & Saatchi Consumer Healthcare in New York has won creative duties on the estimated $90 million Levitra account, sources said. The Publicis shop beat two other finalists: Omnicom’s BBDO and Merkley + Partners, both here, sources said. Omnicom’s DDB initially pursued the business but withdrew before final presentations [Adweek, Nov. 22]. The incumbent was WPP’s The Quantum Group in Parsippany, N.J.
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