Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
LOS ANGELES Bally Total Fitness has awarded its media buying and planning account to Publicis Groupe’s Starcom, the client has confirmed.
Starcom outpaced Aegis Group’s Carat in the final round of a review, sources said. Both shops pitched the fitness chain from their offices in Chicago.
Starcom will handle general marketing work, while Starcom’s Halogen division will work on direct response chores.
The client, which is also in Chicago, spent nearly $80 million on ads last year, per Nielsen Monitor-Plus.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in