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Only TBWA\C\D and Fallon Are Left Vying for $150 Mil. Account
NEW YORK–Merkley Newman Harty turned a vacant storefront into Citibank central. Executives from Kirshenbaum Bond & Partners sang part of their creative presentation. Incumbent Young & Rubicam even hired a director to stage a play.
Despite the no-expense-spared theatrics, none of these agencies advanced in Citibank’s review for its $150 million account. Neither did Bartle Bogle Hegarty nor Messner Vetere Berger McNamee Schmetterer/Euro RSCG. Still contending are TBWA\Chiat\Day and Fallon, sources said.
Chemistry seems to favor TBWA\C\D, whose pitch team in-cluded executives from three offices, including Bob Kuperman, president and CEO of the Americas for TBWA Worldwide, sources said.
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