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NEW YORK Philips Electronics has chosen Aegis Group’s Carat, the incumbent, for its $600 million global media account after a review, the client has confirmed.
Carat overcame WPP Group’s Mediaedge:cia in the
final round. Omnicom Media Group and Publicis Groupe’s Zenith Optimedia were dropped from contention in January.
The company spends about $100 million annually on ads in the U.S.
Carat won a consolidation review for the global account in 2001, with estimated spending at that time of $600 million.
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