Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Interpublic Group’s Deutsch has won creative chores on Pier 1’s ad account following a review, according to sources.
Omnicom Group’s OMD in Chicago won Pier 1’s media assignment in a separate review over New York shops Initiative, an IPG agency, and Mindshare, a unit of WPP Group.
Estimated billings are $60 million.
In the creative competition, New York-based Deutsch bested Publicis Groupe shops Fallon in New York and Publicis & Hal Riney in San Francisco, as well as independents Laird + Partners in New York and The Loomis Agency in Dallas.
Creative
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in