NEW YORK Hertz is reviewing creative and media duties on its ad account, now at Omnicom Group siblings DDB and OMD, respectively, sources said. Estimated account revenue exceeds $4 million.
The New York offices of DDB and OMD are said to be defending against two other unidentified agency teams.
A DDB representative declined comment and referred calls to the Park Ridge, N.J.-based client, which could not immediately be reached.
The car rental giant typically spends more than $50 million annually in major measured media on its brand. Last year, through November, spending was approximately $45 million, according to Nielsen Monitor-Plus.
Hertz, whose parent Hertz Global Holdings went public in November via an initial public offering, competes with the likes of Alamo, Avis, Budget, Enterprise Rent-A-Car and National.
Hertz operates about 7,600 car rental sites in some 145 countries.