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$50 Mil. Hertz in Review

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NEW YORK Hertz is reviewing creative and media duties on its ad account, now at Omnicom Group siblings DDB and OMD, respectively, sources said. Estimated account revenue exceeds $4 million.

The New York offices of DDB and OMD are said to be defending against two other unidentified agency teams.

A DDB representative declined comment and referred calls to the Park Ridge, N.J.-based client, which could not immediately be reached.

The car rental giant typically spends more than $50 million annually in major measured media on its brand. Last year, through November, spending was approximately $45 million, according to Nielsen Monitor-Plus.

Hertz, whose parent Hertz Global Holdings went public in November via an initial public offering, competes with the likes of Alamo, Avis, Budget, Enterprise Rent-A-Car and National.

Hertz operates about 7,600 car rental sites in some 145 countries.