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Temerlin, M&C Saatchi Are Ad Co-Pilots
DALLAS–Temerlin McClain in Irving, Texas, and M&C Saatchi of New York co-developed and released an introductory print ad in the U.S. and in unspecified international markets last week for oneworld, a day after the alliance of five airlines was unveiled in London.
The federation of American Airlines, British Airways, Canadian Airlines, Cathay Pacific Airways and Qantas Airways will involve combining frequent flier programs and smoother transfers for passengers moving among those carriers beginning next year.
In the U.S.,
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