4A's OutlawsAlphabet SoupAgency Names

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

DALLAS–The Association of American Advertising Agencies has laid down the law in how a shop identifies itself.
Effective Feb. 3, 2003, all agencies must spell out all their partners’ names.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in