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NEW YORK Sony Ericsson Mobile Communications has selected four agencies to pitch its global advertising account, following its split last month with Bartle Bogle Hegarty in London.
Competing for the business are Omnicom Group’s DDB, Interpublic Group’s McCann Erickson and Publicis Groupe shops Publicis and Saatchi & Saatchi, the client said. Each agency is pitching out of its London office.
“We have chosen four world-class agencies who understand how to build brands,” said Dee Dutta, corporate vice president and head of marketing at Sony Ericsson in London.
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