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LOS ANGELES WellPoint Health Networks has narrowed its review of creative, media and below-the-line advertising responsibilities to four agencies, the client’s search consultant confirmed. Combined, the accounts’ worth is estimated at $35-50 million.
According to Santa Monica, Calif.-based consultancy Select Resources International, the remaining WellPoint contenders are Publicis Groupe’s Publicis & Hal Riney, WPP Group’s Young & Rubicam Brands and Grey Worldwide, all in San Francisco; and WPP’s Ogilvy & Mather, Culver City, Calif.
The incumbent, Santa Monica, Calif.,
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