Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Four contenders are vying for the estimated $200 million global media business of athletic footwear giant Adidas-Salomon, sources said.
In the running are: Aegis Group’s Carat (which has been Adidas’ lead shop); the Omnicom Group team of OMD and PHD (both work on Reebok, which Adidas acquired for $3.8 billion in January); Publicis Groupe’s Starcom; and WPP Group’s MediaCom, according to sources.
The agencies either could not be reached or declined comment. Adidas, which is based in Germany, could not immediately be reached.
Separately,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in