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DALLAS Four Omnicom Group agencies have made presentations to Frito-Lay in a review of the company’s estimated $30 million-plus Doritos account, according to sources.
A decision is expected within a month, sources said.
Incumbent BBDO in New York is defending against DDB in Chicago, GSD&M in Austin, Texas, and Goodby, Silverstein & Partners in San Francisco, sources said.
Doritos spent $30 million on ads in 2004 and nearly that much through November 2005, per Nielsen Monitor-Plus.
Agency and client executives either could not be reached or declined comment.
Plano,
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