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Health products marketer HoMedics is hearing pitches from four Midwest agencies for its $10-15 million account, sources said.
The company, based in Commerce Township, Mich., is expected to make a decision by the beginning of May. Vying for the account are Minneapolis agencies Periscope and Gabriel de Grood Bendt; Copper in Kalamazoo, Mich.; and one other shop, believed to be Jordan Tamraz Caruso in Chicago, sources said. It is possible that more than one agency could be chosen to handle various portions of the business, sources said.
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