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Four finalists have emerged in the review for the Centers for Disease Control and Prevention’s $125 million Youth Media Campaign.
Sources confirmed that Campbell Mithun in Minneapolis, DDB in Seattle, Saatchi & Saatchi in New York and TBWA\Chiat\Day in San Francisco are the finalists in the competition, which attracted the attention of more than 200 agencies after a request for proposal was issued in February.
“We got the funding for this year released and we’re building the program,” said Michael Greenwell, CDC’s associate director of communications.
A decision is expected next month.
Last week, officials of the CDC’s Center for Chronic Disease Prevention and Health Promotion heard presentations from the four finalists, which are partnered with public relations and minority resources.
Congress has appropriated $125 million to underwrite a one-year program aimed at developing healthy habits in “tweens,” youth between the ages of nine and 13.
Researchers at the Centers for Disease Control and Prevention...
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