4 on Deck for Celebrity Cruises

3 Multinationals and a Regional Shop Vie for $35 Mil. Task
ATLANTA–Celebrity Cruises has chosen four finalists to compete for its creative and media planning duties, the company said.
The field includes three big New York shops–Bozell, Ogilvy & Mather and Saatchi & Saatchi–in addition to WestWayne in Atlanta. McCann-Erickson in New York was contacted earlier by the client but declined to pitch, sources said.
The business bills an estimated $35 million. That figure is roughly double Celebrity’s current spending and comes as the Miami cruise line plans to increase its fleet to eight ships during the next year.
The client’s primary objective is to attract enough passengers to match the expanded inventory, sources said.
Pitches were initially scheduled for the second week of September, but have been delayed until the last week of the month or the first week of October, according to sources.
The inclusion of Saatchi comes as no surprise.