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NEW YORK Search-focused digital agency 360i has joined in a management buyout of the shop from Japanese parent company Livedoor.
The buyout, backed by venture firm ABS Capital Partners, covers 360i and bid-management technology company SearchIgnite. Along with an ad network, the companies operate as Innovation Interactive.
Financial details of the transaction were not disclosed.
Livedoor purchased 360i and SearchIgnite in November 2005. The strategy was to leverage the companies to expand Livedoor’s services into the U.S.
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