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NEW YORK–Three agencies are competing for Molson’s estimated $10 million U.S. account. The finalists are incumbent, D’Arcy Masius Benton & Bowles in New York, Crispin Porter + Bogusky in Miami, Fla., and one undisclosed California agency.
In a statement, David Perkins, Molson USA’s president, said, “We feel that it is imperative for Molson to make a significant impact in the U.S. beer market in the near future. To do so we need to have the best possible creative solution for our business.”
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