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24 Hour Fitness will trim its list of prospective agencies to no more than 10 shops next week, sources said.
The West Coast health-club chain is looking for an agency to handle the creative portion of its $25 million account. Among the Bay Area agencies that have talked with the company or sent credentials are incumbent Grey, Blazing Paradigm, Butler, Shine & Stern, Hoffman Lewis and TBWA\Chiat\Day.
Sources said a number of other California shops have also been in touch with the chain, including Campbell-Ewald/West in Santa Monica, Calif.
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