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PricewaterhouseCoopers last week tapped Hill, Holliday, Connors, Cosmopulos and Ammirati Puris Lintas to handle its global ad account, according to sources.
McCann-Erickson, the lead shop for Price Waterhouse, declined to pitch the account, an agency representative said. Ammirati, Hill, Holliday and McCann are owned by the Interpublic Group of Cos.
Billings were undisclosed, but sources pegged the global account at an estimated $50-60 million. The assignment followed the completion of the deal uniting Price Waterhouse with Coopers & Lybrand.
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