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BOSTON Omnicom Group’s Goodby, Silverstein & Partners has exited Safeway’s broadcast creative and media review a week before final presentations, leaving two shops to pursue the supermarket chain’s estimated $250 million account.
Still in the hunt are Havas’ Euro RSCG in New York and Omnicom’s DDB in Chicago, said Judy Neer, president of Pile and Co., the Boston-based consultancy overseeing the review. No other agencies will be added in the wake of Goodby’s departure, she said.
Goodby
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