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Staff Reports
Ex-Bedford Consultant Coordinating Search
ATLANTA–Media agencies from around the Northeast, Southeast and Southwest are queuing up for a shot at an undisclosed $150 million healthcare/pharmaceutical buying account. The review is being spearheaded by a consultant in Atlanta.
The pitch is being conducted by Rich O’Gorman, who recently started his own consultancy, according to sources.
O’Gorman previously worked at The Bedford Group, an Atlanta-based consultancy that conducts agency reviews as part of its services. He could not be reached at press time.
Agencies contacted by O’Gorman last week were told that a healthcare/pharmaceutical client had its media buying business in review and that the budget was $150 million.
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