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LOS ANGELES Independent Modernista! is adding additional Cadillac creative chores from General Motors, picking up the Escalade, XLR, DTS and STS models, as well as brand advertising assignments, from Publicis Groupe’s Leo Burnett without a review, the client has confirmed.
All told, the models moving to Modernista! received about $140 million in combined ad support last year, per Nielsen Monitor-Plus.
Boston-based Modernista! in March added creative duties on Cadillac’s SRX, CTS and V series, which receive about $100 million in annual measured media support [Adweek Online, March 3].
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