12 Shops Vie for 2 TVA Programs

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

The Tennessee Valley Authority’s Green Power Switch and Energy Right initiatives are in review.

Vic Owens, contracts manager at the Knoxville, Tenn.-based public utility whose roots go back to the New Deal, confirmed that a dozen shops are competing for the estimated $2 million business.

The Green Power Switch program is dedicated to developing alternative energy sources; Energy Right promotes conservation.

Owens suggested that the request for proposal that went out earlier this month might become the basis for assigning TVA’s $12 million overall marketing business.

“We are giving ourselves some flexibility to use this rfp if other requirements come up,” Owens said.







AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in