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LOS ANGELES H&R Block has launched a review of its $100 million integrated brand marketing account, according to Select Resources International. No information on a timetable was immediately available.
According to the Santa Monica, Calif., search consultant, the Kansas City, Mo.-based client is seeking a “highly strategic and creative agency” for strategic and creative development, media planning and buying and interactive marketing.
Interpublic Group’s Campbell Mithun, Minneapolis, has been the incumbent since 2000, according to SRI. The agency has been invited to defend.
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