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LOS ANGELES Fox Filmed Entertainment has launched a review to consolidate global media chores for the studio’s theatrical and home entertainment enterprises, confirmed search consultancy Select Resources International, which is managing the process.
Estimated overall annual ad spending is approximately $1.1 billion, about $750 million of which is spent in U.S. media.
The review was characterized by Santa Monica, Calif.-based SRI as a “strategic move” to assign media chores to a single global agency by year’s end.
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