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Zoom Media and Marketing, which operates the largest digital out-of-home fitness network in the U.S., just got bigger through a deal with LA Fitness, the nation’s largest health club chain.
As part of a long-term media and advertising agreement, Zoom will add more than 330 locations across 21 states and Canada to its network, bringing the system’s venue count to more than 1,600 health clubs in the U.S. and 2,500 globally.
“LA Fitness is one of the largest and fastest-growing clubs in the world,” said Dennis Roche, president of Zoom.
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