Zoom Media and Marketing, operators of the largest digital out of home fitness network in the U.S., just got bigger through a deal with LA Fitness, the nation's largest health club chain.
As part of the long-term media and advertising agreement announced Tuesday (Aug. 10), Zoom will add more than 330 locations across 21 states and Canada to its network, bringing the network's venue count to more than 1,600 health clubs in the U.S. and 2,500 globally.
“LA Fitness is one of the largest and fastest growing clubs in the world,” said Dennis Roche, president of Zoom. “Their breadth of services, size of facilities and commitment to customer service make them a tremendous partner and we are excited to be working with them.”
According to Nielsen's Fourth Screen Report for first quarter, Zoom Fitness network was the highest-ranked fitness network, reaching more than 34.7 million gross monthly ad exposures.