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To focus more on the needs of multicultural advertisers, Zoom Media & Marketing, which operates three place-based out-of-home networks, Thursday launched Zoom Forward, an initiative dedicated to serving the growing Hispanic and African-American markets. To head up the initiative, Rudy Duthil, formerly Zoom’s manager of experiential marketing, was named director of the new sales unit.
Zoom Forward will tap into Zoom’s 6,000 venues across 50 markets to create a network of 1,000 venues that reach Hispanic and African-American audiences.
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