Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Zenith Optimedia has revised sharply downward its 2009 global and North American ad spending forecasts.
In December, the Publicis Groupe-owned media shop predicted that worldwide outlays would be down about 0.2 percent this year. Now, however, the shop says the global decline will be close to 7 percent.
The agency sees especially sharp drops in North America and Western Europe. In North America, ad spending will slide 8.3 percent, ZO now projects; in December, the shop had predicted a 5.7
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in