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Zatarain’s has put its estimated $8 million advertising account into review.
Independent shops Peter A. Mayer Advertising of New Orleans, WestWayne in Atlanta and undisclosed agencies are contenders, sources said. Interpublic Group’s Mul-len in Winston-Salem, N.C., will defend.
Agency presentations are scheduled for mid-December, sources said. There is no consultant.
“We’ve been helping grow the Zatarain’s brand and business for more than 10 years,” said Mullen president John Fitzgerald. “We are confident we have the people and expertise to help continue to build their brand as we move forward.”
The Gretna, La.,
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