Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Young & Rubicam here has landed creative duties on Office Depot’s ad account, a client representative confirmed today.
Major media spending on the brand approached $120 million last year, according to TNS Media Intelligence.
Office Depot’s previous lead agency was Publicis Groupe’s The Kaplan Thaler Group in New York.
The shift came after a review in which the New York office of Ogilvy & Mather was the other finalist, sources said.
Kaplan Thaler had handled the business since late 2005.
In
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in