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Youtube Ads Leaderboard Monthly

YouTube's 10 Most-Watched Ads in January

Nike bookends the list, but Super Bowl spots begin to sneak in

Kaley Cuoco appears to be a marketing genie.

The 27-year-old star of The Big Bang Theory, who appears as an actual genie in new ads for Toyota, led the automaker to the best finish among Super Bowl campaigns in January, as judged by view counts on the YouTube Ads Leaderboard, a partnership between the video site and Adweek.

Cuoco's Toyota teaser and the full spot both made the top 10—the former at No. 8, the latter at No. 3—good for some 9.3 million YouTube views in total. Combined, that's even a smidge more than the No. 1 spot on our Leaderboard list this month—Nike Golf's entertaining rivalry spot with Tiger Woods and Rory McIlroy.

Three other Super Bowl campaigns make list, all of them coming from automakers. Nike has a second spot on there as well, and Microsoft, Samsung and Activision round out the list.

See all 10 ads below. The view counts are as of Jan. 28. To be eligible for the Leaderboard, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views. This explains why videos like the new TNT clip from Europe, which is not marked as an ad, do not appear.

Video Gallery: YouTube's 10 Most Watched Ads in January

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