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The Chicago Bears are at present what might most kindly be called a marketing challenge. But that hasn’t dissuaded local shops from lining up for the chance to handle ad duties for the team, which is still a hallowed institution despite its poor play and inept management of late.
Arian, Lowe & Travis in Chicago figured it had to go the extra yard to get noticed. So it promised the team it would be willing to meet the same rigorous tests required of Bears players, who, like all National Football League athletes, are subject to occasional drug testing.
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