This Year's Most Popular Halloween Costumes Are (Surprise) Straight From the Multiplex

Ninja Turtles and Disney's Frozen characters top list

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

When you answer the door this Halloween, there’s an extremely high likelihood that you’ll be dropping candy into the bags of Elsa, Olaf, Raphael or Donatello. Wait a sec. Those aren’t the names of your neighbors’ kids. They are, however, the names of this year’s most popular Halloween costumes—the trademarked, copyrighted, branded kind.

According to a just-released study by the National Retail Federation (NRF), much of the $2.8 billion that’ll be spent on Halloween costumes this year will go to purchase characters straight from the multiplex.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in