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Airbnb has awarded Starcom its global media business after a review.
The agency's Chicago office will manage the San Francisco-based company's global media strategy and U.S. activation. Global media spending could approach $40-50 million next year.
"We're thrilled to partner with Starcom because we share the same philosophy: we believe the human experience matters," said Jonathan Mildenhall, chief marketing officer for Airbnb, in a statement.
The other contenders were not disclosed. Previously, the company used different media shops in different regions.
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