Taking a sobering spin on the selfie that seems to have become so pervasive in marketing, the #lastselfie ads feature one of five different endangered animals. They all send the same message, "Don’t let this be my #lastselfie."
The animal conservation organization is encouraging users of the photography app to take a picture of its bleak ads and Snapchat it to their friends.
“In a way Snapchat is a mirror of real life. The images you see are transient, instant, unique, yet only live for a few seconds. Just like these endangered animals,” a video for the #lastselfie campaign reads.