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The World's Best Outdoor Ads, 2011-12

All the Grand Prix and gold winners in the category from Cannes

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Today we've got another gallery of winning work from last month's Cannes festival—this time from the Outdoor Lions contest.

There are plenty of nice billboard and poster campaigns here—in particular, the Grand-Prix-winning Coke poster, the Virgin board and the Sunday Times "Rich List" ads with the giant people. But out-of-home is so much more than billboard advertising these days. The truly amazing work here really uses the environment seamlessly to get across a brand message, whether it's Camp Nectar Juice growing fruit in the shape of fruit boxes or TNT taking over a town square with scripted chaos.

Look through the gallery below, and tell us your favorites.

Ad Gallery: Grand Prix and Gold Winners in Outdoor, Cannes Lions 2012

 

Also see our previous winners galleries:

Ad Gallery: Grand Prix and Gold Winners in Press, Cannes Lions 2012

Ad Gallery: Grand Prix and Gold Winners in Film and Film Craft, Cannes Lions 2012