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Cannes 2014

The World's 17 Best Print Campaigns of 2013-14

The Grand Prix and gold Lion winners from Cannes

Lowe China's brilliant road-safety work for Buick

With the 2014 Cannes Lions festival now over, we're going to spend a few days recapping some of the winners you might not have seen. We're going to start with the top print advertising—the 17 campaigns (60 ads in total) that won Grand Prix or gold Lion awards in the Press Lions category. Let us know which work you thought was the best this year.

 
• Client: Harvey Nichols
Agency: adam&eveDDB, London
Grand Prix Campaign
Clean, simple ads for nicely packaged but ultimately cheap and pathetic holiday gifts that Harvey Nichols actually sold online and in stores this past holiday, as a way for you to save some money and #SpendItOnYourself.

 
• Client: Shanghai General Motors / Buick
Agency: Lowe China, Shanghai, China
Gold Lion Campaign
This campaign featured real people who'd been injured by reckless drivers. They stood in the street and held up the exact signs those drivers had ignored. "Signs are there for a reason," said the tagline.

 
• Client: Bayer Brasil / Cafiaspirin
Agency: AlmapBBDO São Paulo, Brazil
Gold Lion Campaign
Everyone in these stressful ads, delightfully color coded, has a headache. But the real pressure is on the guys in red, who need extra strength headache medication, while everyone in green just needs regular strength.

 
• Client: Procter & Gamble / Duracell
Agency: Grey Worldwide, Mumbai, India
Gold Lion Campaign
Long copy is very much alive and put to nefarious use in these bravely dystopian ads, narrated by characters tormented by battery-powered devices—a child's toy, a remote control, a camera—that might be better off if the batteries died.

 
• Client: PHD Bikes / Harley Davidson
Agency: Y&R, Prague, Czech Republic
2 Gold Lions Campaign
"During the Second World War, Czech riders dismantled their bikes and hid them amongst household objects so they wouldn't be confiscated and used to continue fueling the Nazi war machine. These 'parted out' bikes became symbols of hope that one day freedom would prevail and they could be put back together to reclaim their rightful home—the open road." These ads used that piece of historical trivia to stylish effect.

 
• Client: CVV / Emotional Support Hotline
Agency: Leo Burnett Tailor Made, São Paulo, Brazil
Gold Lion Campaign
This campaign took suicide notes and rearranged the words to make them mean the opposite. The tagline is: "Inside every suicide is someone who wants to live."

 
• Client: Jeep
Agency: Leo Burnett, Paris
Gold Lion Campaign
Jeep advertised its free-roaming ethos with images of animals which, when flipped, became different animals. "See whatever you want to see," said the tagline.

 
• Client: Intralot / La Tinka
Agency: Publicis, Lima, Peru
Gold Lion Campaign
These clever lottery ads showed how your role in certain life scenes would change after a big win. For example, you're no longer driving the limo—you're riding in it.

 
• Client: McDonald's Austria
Agency: DDB Tribal, Wien, Austria
Gold Lion Campaign
Prickly. Fragile. Explosive. Your mood in the morning can be unpredictable, but McDonald's is there to help you through it.

 
• Client: Unilever / Omo
Agency: Lowe Vietnam, Ho Chi Minh City
Gold Lion Campaign
Virtual fun just doesn't stack up to getting down and dirty in the real world, according to these ads for laundry detergent, themed "Dirt is good."

 
• Client: Museum National D'histoire Naturelle / Parc Zoologique De Paris
Agency: Publicis Conseil, Paris
Gold Lion Campaign
The only wild animals in Paris recently were the statues, as the zoo underwent renovations. But the real animals are back, and mingling with their motionless cousins, in these ads for the re-opening.

 
• Client: Penguin Group China
Agency: Y&R, Beijing
Gold Lion Campaign
Penguins holding microphone booms crash scenes from literature in these ads for new Penguin audiobook versions of the classics.

 
• Client: Volkswagen
Agency: DDB, Mexico City
Gold Lion Campaign
Getting from one place to another is fun in these playful, product-free ads for the Polo GTI.

 
• Client: Rothammer
Agency: Prolam Y&R Santiago, Chile
Gold Lion Campaign
"When love is born, a friend dies," said these guy-friendly beer ads, showing mates mourning buddies who've fallen for girls and have less time for drinking.

 
• Client: Starco Fashion Group / Woz Footwear
Agency: Y&R, Dubai
Gold Lion Campaign
Woz shoes make people envious, and the range of their insults can be impressive.

 
• Client: Zwilling J. A. Henckels
Agency: Herezie, Paris
Gold Lion Campaign
Sliced food makes the shape of the high-end knives that cut it in this artful campaign.

 
• Client: Amnesty International / Portraits Against Oblivion | Andres Bellizzi
Agency: Lowe Ginkgo, Montevideo, Uruguay
Gold Lion
The agency's annual report about human rights in Uruguay featured photos of people who are missing, likely at the hands of the military dictatorship. When exposed to light, the photos gradually disappeared and were replaced by the person's name, date of disappearance and the message: "Fight against oblivion. amnistia.org.uy/informe."

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