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With a shot at working on a Super Bowl spot for Oreo, the world’s No. 1 cookie, Portland, Ore.-based Wieden + Kennedy has again found itself with the chance to cross over into a leading role with a major marketer. The iconic sweet, like Old Spice at Procter & Gamble, could give Wieden a big stage to show off its creative mettle in a new category, less than two years after Kraft Foods first tapped the agency for a Velveeta assignment.
The Super Bowl showcase for Oreo, now marketed by Kraft snacks spinoff Mondelez, caps the brand’s yearlong centennial marketing pitch by lead agency Draftfcb, which is rivaling W+K for the plum Super Bowl assignment.
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