Will Social Media Force the NFL’s Third-Most Valuable Franchise to Change Its Name?

An issue that won't die

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In an always-on, media-saturated world, Dan Snyder won’t be able to run out the clock for much longer.

Less than a decade ago, teams like the NFL’s Washington Redskins, which Snyder owns, and other sports franchises with names many people find offensive, could dig in their heels and stall indefinitely. They were safe in the knowledge that other headlines would soon push those periodic charges of racism and demands for a name change out of the public consciousness.

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