Wieden + Kennedy has reached into JWT to fill one of the top creative roles in its Shanghai, China office.
Yang Yeo, North Asia ecd and China chairman at JWT, will become an executive creative at W+K in Shanghai. He'll start Aug. 1.
Yeo represents one half of a new top creative duo, as current co-ecds Michael Simons and Achilles Li prepare to leave the agency. Simons is exiting next month and Li, later in the summer, according to an agency representative.
"I feel now is the right time to return to an independent setup where the creative project is at its core," said Yeo, in a statement.
Yeo has worked on brands like Adidas and Samsonite, with the former's Beijing Olympics campaign winning China's first Cannes' Gold Lion and the latter's "Heaven and Hell" campaign nabbing China's first Cannes' Grand Prix.
"Yeo represents a new kind of leader for us," said Mark Fitzloff, W+K's global co-executive creative director. "He is deeply immersed in the business and creative communities of the region. His experience, including the last eight years in China, expands the possibilities for W+K and our Shanghai office."
Before JWT, Yeo worked at Fallon and Bartle Bogle Hegarty. W+K Shanghai's accounts include Clinique, Jeep and Nike.