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Wieden & Kennedy has landed the $25 million ad account of Scout Electromedia, a tech startup with plans to launch a new generation of handheld devices.
Wieden, Portland, Ore., picked up the account following an informal review of undisclosed shops.
“We needed an agency that understood the 18- to 34-year-old demographic and also knew how to brand. They don’t get a whole lot better than Wieden,” said Cynthia Spence, chief marketing officer at Scout, San Francisco.
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