Creative directors Mark Bernath and Eric Quennoy, the team behind Nike's World Cup effort, "Write the Future," have been promoted to executive creative directors of Wieden + Kennedy, Amsterdam, the Netherlands. They replace Jeff Kling, who departed last week.
"People just love working with Mark and Eric. They have the kind of positive energy that inspires everyone around them," said Lee Newman, managing director of Wieden, Amsterdam. "I'm smiling just thinking about the kind of work we're going to produce under their leadership."
In addition to the World Cup Nike effort, an integrated campaign that garnered more than 40 million online views and 1.9 billion impressions on Facebook, the team produced, among other work, the "Here I Am" Nike Women's campaign and a FIFA Street 3 project that became one of the top viral videos of 2008, according to the agency.
"We're ready to strap on our safety goggles and play with the most ridiculously fun science experiment in the network," said Bernath. "We're hoping that our time with the chemistry set will continue to yield some brave new ideas from the Amsterdam office or one or two beautiful
disasters."
Bernath joined Wieden in 2007 as a creative director on Electronic Arts and Nike from Ogilvy & Mather in New York, where he worked as a group creative director. Among the work he produced there was the One Show gold Pencil-winning digital relaunch of Foster's Lager. Before Ogilvy, he was a creative director at Publicis, where he worked on Fujifilm.
Quennoy, born and raised in Australia, joined the agency in 2006 as creative director on EA, Heineken and Nike. Previously, he had been a creative director at Publicis, New York, where he created award-winning work for Heineken, Amstel Light and TBS. Before Publicis, he was a senior copywriter at D'Arcy & Partners, New York. He began his career as a copywriter in Melbourne, Australia.
