Why an Out-of-Home Advertising CEO Is Bullish About Digital

Scott Wells talks real-time marketing for traditional media

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Specs
Current gig CEO, Clear Channel Outdoor Americas
Previous gig Operating partner, Bain Capital
Age 46



Why join Clear Channel now?
I'm coming from the operational part of Bain Capital, so my job was to work with companies on change programs and innovation. I've been affiliated with Clear Channel for a while and know the business quite well, and I was excited to get back into an operational role again. I look at the out-of-home business and there's a lot of opportunity—this is a great time as we look at penetration of digital in our business.

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