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Albert Einstein once said "Life is like riding a bicycle. To keep your balance, you must keep moving." It's clear that media agencies are at a crossroads, so for those of us in the industry, as we begin 2017, it's great time to reassess our role so we can continue to, as Einstein advised, move forward.
Complicating matters further, there is a heightened state of distrust threatening the relationship between agency and client, and many are questioning the role that agencies play.
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